My wife and I recently decided to run a little experiment – a straight forward giveaway of £10. For a chance to win all people had to do was be following us on Twitter, and to retweet the relevant tweets that we posted about the giveaway. The tweets in question are as follows:
The giveaway was first announced on Monday 22nd July 2013. By the end the tweets received a total of just 11 retweets, with 10 people being eligible as followers. To ensure someone was chosen at random, we entered the Twitter usernames of each person into a text-line randomiser and decided to first shuffle them 5 times then draw them out one by one, with the tenth randomly displayed name being the winner.
Congratulations! By now you will have received a DM from us on Twitter. Please respond to claim the prize!
Now I stated this was little more than an experiment. Some had suggested we were simply out to buy followers, and at first glance that’s exactly what it appears to be. If that were the case not only have we failed miserably, but we are also idiots when you consider 1,000 followers within 48 hours can be ‘purchased’ for little more than £10 from various services.
Our reason for doing this was to kick-off the new ‘bloggers’ section of Mummy VS Daddy (guest posts, how to’s, recommendations etc), and to see what kind of incentive people require in order to take part in a giveaway with the belief that there is an unwritten taboo when it comes to ‘taking strangers money’ and that seems to be the case. Free money, although not a lot, was there yet the majority of people had little interest in taking it.
Free prizes however are much better received. Giveaways, especially those backed by brands (also strangers), often prove exceptionally popular, with it not unusual to see hundreds if not thousands of people clambering for a chance to win something as mundane as a pair of baby socks.
This is starting to sound like an old Science lesson, is it not?
If you’re a new blogger, keep this in mind as the popularity of your blog begins to rise. If you are not yet able to attract brand contacts but want to get your toe into the often engagement lucrative giveaway gang, consider putting a prize relevant to your blog and it’s target reader audience up for grabs rather than straight cash – you’re likely to receive far more interest that way.